刍议新视角下公共图书馆宣传推广的转变与改进

Discussion on Transformation and Improvement of the Propaganda and Promotion of the Public Library under the New Perspective

我国正在加快构建现代公共文化服务体系,大力推进公共图书馆法人治理结构改革,实施数字图书馆推广工程,这意味着公共图书馆服务将迈向以标准化、均等化、社会化、数字化等为特征的新时期。面对新的体制、机制和技术环境,除了业务上依托社会力量,与群众需求及时接轨外,图书馆更要重视宣传推广工作的转变与改进,从馆员思维心态转换、媒体工具更新、内容组织创新、宣传队伍建设等多个方面加以努力,使之成为一项系统而独立的工作。

China is speeding up to build the modern system of public cultural services, and vigorously promoting the reform of the public library legal person governance structure, implementing digital library extension project, which means the public library service will be towards new period with the features of standardization, equalization, socialization, digitization and so on. In the face of the new system, mechanism and technology environment, except depending on social forces and connecting the masses demand in time, the library more should attach great importance to the transformation and improvement of propaganda and promotion work, which need endeavor on the librarians＇ mindset, media tools update, content organization innovation, propaganda team construction and other aspects, and make it a systematic and independent work.