自媒体视域下政府治理改善的问题及对策研究

On the Improvement of Governance in the Horizon of We Media

网络时代的发展带来了自媒体模式的兴盛,自媒体凭借其传播快、交互性强的特点,在给政府治理改善提供可能的同时,也在信息公开、舆论引导以及官员与媒体关系等方面带来了一些新的挑战。面对这些问题,政府要重视并利用自媒体,从增强政府工作透明度、提升政府公信力、加强官员新媒介素质培养角度入手,积极进行自媒体视域下的治理改善。

The development ofnetwork era brings aboutthe prosperity ofWe Media model, and this media offers possibility ofimproving governance due to its fasttransmissionand strong interactivity while bringing some new challenges to information publicity, public guid-e and the relation ofofficials to media. As to these problems, government is supposed to highlight and use this media, aiming to increase transparency of governance, to enhance people？s trust in government and to improve the governance of government.