摘要
2015年我国橡胶行业步履艰辛、困难重重。然而外资橡胶企业在中国却是在扩大项目投资,着重加强产品研发,构建电子商务平台,树立品牌形象等。笔者试着对他们上半年的品牌、市场、营销和科研活动作了不完整梳理,或许对我国橡胶及橡机企业有所参考。
China＇s rubber industry in 2015 is hard. Foreign rubber enterprises in China, however,are expanding investment, focus on product research and development, the construction of e-commerce platform, the brand image set up, etc.The author trys to do some research on the brand, market, marketing in the first half, may be give some enterprise reference Rubber and rubber machine company.
出处
《橡塑技术与装备》
CAS
2016年第13期37-40,共4页
China Rubber/Plastics Technology and Equipment
关键词
外资橡胶企业
市场投资
品牌形象
研发
营销
foreign rubber enterprises
market investment
brand image
research and development
marketing
