乡村旅游全域化发展模式研究

Study on the All-around Region Development Mode of Rural Tourism

乡村作为一个相对微观的区域,其旅游需求旺盛,具有实现全域旅游的先天优势,且全域化发展也能改善乡村旅游产品单一、原真性缺失等不良现状。乡村旅游全域化发展是一个循序渐进的过程,由落后乡村通过科学规划首先实现新农村建设,而后进行文化提升,重塑乡情建设美丽乡村,最后建设"村景合一"大景区完成乡村和旅游的深度融合,实现乡村旅游品牌化发展模式。对乡村旅游全域化发展而言,科学规划是骨肉,乡村文化是灵魂,移步即景是最终目标。

As a relatively micro region, rural area with a growing demand for tourism, provides inherent advantages to achieve all-around region tourism. Meanwhile, all-around region development can improve the current situations of rural tourism, such as products being simple, lack of rural cul-ture, and so on. All-around region development of rural tourism is a step by step process, in which rural tourism develops from backward and poor to newly constructed by scientific planning, then to beautiful countryside through cultural promotion, finally to the integration of landscape and country-side on the deep combination between rural region and tourism, so that the brand development mode of rural tourism could be realized. In terms of the full region development of rural tourism, scientific planning is the flesh and blood, rural culture is the soul, and panoramic scenery is the final objective.