智慧旅游建设对旅游亲和力塑造的影响研究

Study on the Influence of the Construction of Wisdom Tourism on Tourism Affinity

通过文献梳理建立智慧旅游与旅游亲和力之间的理论模型、提出研究假设,利用德尔菲法确定了智慧旅游建设衡量因子和旅游亲和力衡量因子,并对问卷数据进行相关性分析和回归分析,发现智慧旅游建设与旅游亲和力塑造具有显著的相关性,但中老年游客对智慧旅游建设与旅游亲和力塑造正向影响关系认同度并不是很高。因此,智慧旅游建设要兼顾中老年等旅游信息弱势群体的游客,有意识地提高这类人群对旅游亲和力的认同感。

The theoretical model between wisdom tourism and tourism affinity is established in this paper through literature review and a research hypothesis is proposed. The measure factors of the wisdom tourism and the tourism affinity are determined by Delphi method, and the questionnaire data is analyzed by correlation analysis and regression analysis,in which it is found that the wisdom tourism development has a significant correlation with the tourism affinity. But this study also shows elder tourists dont have high identity on the positive influence between wisdom tourism and tourism affinity. It is required that we should take the elder tourists and other groups with insufficient tourism information into account in the wisdom tourism construction, and consciously improve their sense of i-dentity on the tourism affinity.