基于IPA分析的游客美食旅游价值感知研究

Research on tourists' perception of food tourism based on importance- performance analysis

美食旅游已成为当今重要的旅游方式。在结合饮食文化游的自身特点以及总结学者们对感知价值的研究基础上,提出了五个游客美食旅游感知价值维度:功能价值、文化认知价值、美学价值、服务价值、情境价值。并采用IPA分析法研究游客对老字号美食旅游的评价,直观展示了游客的重要性-实际表现差异,以提高游客五个感知价值为目的,提出老字号美食旅游的开发建议,为推动美食与旅游的相互融合提供参考和借鉴。

Nowadays, the food tourism has become one of the most important parts of the tourism. The article advances five tourists, perception values based on previous researches and the characteristics of the food tourism： functional value, culture value, aesthetic value, service value, environmental value. This study adopts importance - performance analysis to research on the tourists evaluation of time - honored brand food tourism, and discusses the disparity between importance and performance about food tourism to tourists. At las t , the article comes to a further conclusion and makes some constructive suggestions, which are full of realistic meaning. Aimed at improving the five tourists’ perceived values,the article provides suggestions for the development of the time - honored brand restaurant and the reference for the combination of the food and the tourism.