媒体介质对世界杯传播发展的深层次研究

Deep Research to the Development of World Cup Transmission Media

随着科技的不断发展,媒体介质的不断更新换代,使得以互联网为载体的新兴媒体介质得到大力的发展,成为当今媒体传播方式的主流介质。通过对媒体介质的概述和发展、世界杯的形成、传统媒体介质对足球世界杯的传播过程影响、足球世界杯在与互联网媒体介质之间的合作之后的传播发展形式的效果以及互联网对新一届足球世界杯上最新的传播方式和效果的分析研究,可以浅析出互联网对足球世界杯影响力传播的重要作用,从而在今后要进一步加强与互联网媒体介质的合作、更加有效地提高世界杯的影响力以及与世界杯有关行业在全球范围的影响力。

With the continuous development of science and technology and the constantly upgrading of media medium,new media medium of which the carrier is Internet develop vigorously, become the mainstream media in toda/s mediacommunication mode. Based on the overview and development of media, the formation of the World Cup, and the traditionalmedia medium,s influence to the process of the spread of the football World Cup , the effect of the spreadform between the cooperation of the football World Cup and Internet media medium and the analysis and research ofthe effect and the latest spread form which Internet makes on the new football World Cup , we can make a brief analysisof the important effect. So that we can further strengthen the cooperation with Internet media medium and moreeffectively improve the influence of the World Cup and the influence of the relevant industries related to World Cup aroundthe world.