不同社会阶层城市居民体育文化消费行为研究——以杭州市为例

Study on the Consumption Behavior of Sports Culture of City Residents at Different Social Strata-taking Hangzhou as an example

运用问卷调查法、访谈法、数理统计法等研究方法,对杭州市各个阶层居民体育文化消费行为展开研究。研究显示:上层、中上层杭州城市居民以体育服务类消费为主,中下层、下层以体育实物类消费为主;"闲暇时间有限"和"缺乏体育消费同伴"是各阶层居民体育文化消费的共同限制性因素;杭州市城市居民体育文化消费的经济投入和阶层正相关且随着社会阶层的升高,未来体育文化消费的意愿度也逐步提升。

By using the questionnaire survey method, interview method, mathematical statistics and other researchmethods to study the consumption behavior of sports culture of Hangzhou residents at all social strata. Studies show：The upper and upper middle class residents in Hangzhou are mainly sports service consumption, Middle and lowerclasses are mainly sports physical consumption The limited leisure time and lack of sports consumption peer are thecommon restrictive factors of sports culture consumption for the residents. The economic investment of Hangzhouresidents in sports culture consumption is positively related to class. And with the increase of social stratum, the futuresports consumption will also gradually increase.