内蒙古地域文化传播与旅游业互融发展的思考

Thinking on the Integral Development between Inner Mongolia Regional Cultural Communication and Tourism

挖掘、整理和保护内蒙古的地域文化资源,正确处理好地域文化传播与旅游业发展的关系,促进内蒙古地域文化传播与旅游业互融发展,是内蒙古建设草原文化旅游大区的战略需要和有效途径。全面促进内蒙古地域文化传播与旅游业互融发展,需要发挥政府的主体作用;挖掘地域文化的精髓,提升地域文化的价值品质;充分整合利用现代传媒手段,有效促进地域文化传播;面向不同层面的游客,有针对性地传播不同特色的地域文化。

To build a tourist region for grassland culture, it is a strategic need and efficient means to deal with the relationship between regional culture and tourism development and promote the integral development of the two aspects through exploring, sorting out and protecting the regional cultural resources. To achieve this goal, we should give play to the main role of the government, explore into the cultural essence to improve the value quality of regional culture, make full use of modern means of mass media to promotion cultural communication, and tar-get at different levels of tourists to transmit cultures with different regional features.