微媒体视阈下内蒙古文化形象传播策略研究

Study on the Cultural Image Communication Strategy through the Prospective of Micro-media

微媒体的出现打破了传统媒体一统天下的格局,也把过去由国家控制和垄断的媒体世界向大众自由敞开,微媒体时代已经到来。微媒体的出现,打破了传统媒体自话自说的格局,大众的参与让媒体世界走向互动、交往、对话与众声喧哗的时代。微媒体拥趸者众,"其所带来的社会及传播革命,被业内称之为‘微革命’"。这场"微革命"引发的信息传播方式变革,应引起我们的重视。本文不打算探讨微媒体自身的问题,就如何利用微媒体进行内蒙古文化形象的传播进行简要的探讨和分析。

Micro-media has terminated the domination of traditional media. The media which was controlled and monopolized by the nation are open to the public. The participation of the public leads the media to an interac-tive, communicative and polyphonic era. There are many supporters for micro-media.^The social and communica-tion revolution brought by it is call 4 micro-revolution？ in this field”. We should give attention to this revolution. This paper aims to discuss the problem of how to make use of micro-media to transmit the cultural image of Inner Mongolia.