内蒙古民族文化在自媒体环境下的传播策略研究

The Communicating Strategy of Inner Mongolia Culture in “We Media” Background

本文内蒙古民族文化的自媒体传播策略、基于符合自媒体形式的民族文化创新、信息多渠道推广模式和自媒体问题的应对策略进行了多角度的分析。提出利用自媒体网络传播和传统模式相结合,提升内蒙古民族文化传播效果的相应策略,进而为内蒙古民族文化的传播发展提供新的可行性思路。

This paper analyzes the communication strategy, ethnic cultural innovation, multi-channel informa-tion promotion, and the responding strategy of “we media” in Inner Mongolia. It is proposed that we should com-bine both the ＂we media＂ network communication and traditional mode to improve the cultural transmission effect so as to provide new and feasible thoughts for cultural communication development in Inner Mongolia.