市场营销专业研究性教学模式构建与实施

The Constructing and Implementation of Research-oriented Teaching Mode for Marketing

研究性教学作为一种新型教学模式,以问题为中心,探究为基本方式,项目设计为载体,培养学生实践能力和创新能力为目标,强调学生的主体地位。构建"教学、实践、科研三位一体"的研究性教学模式,有效实现师生教、学、研三方面的有机融合,是市场营销专业本科人才培养的关键。

As a new teaching mode, research-oriented teaching mode is problem-centered, and based on inquiry. In addition, it applies project design as carrier, training students＇ practice and creative ability as target and emphasizes students＂ main status. The construction of research-oriented teaching mode, which combines teaching, practice and research as a whole and realizes the integration of these aspects between teachers and students. It is the key to cultivate talents of marketing major in undergraduate universities.