微博信息生态系统构建机理

Construction Mechanism of Micro-blog Information Ecosystem

随着互联网技术的发展,人们的通信及个人品牌展示变得越来越便捷。微博作为人类社会关系数字化的网络应用之一,服务受众广泛,影响不容小觑。然而信息污染、信息侵权、信息生态失衡等数字化安全也是网络时代不容忽视的瓶颈。本文采用SWOT分析法来剖析微博信息生态系统,用信息生态思维重塑微博信息形态,为微博信息的服务创新提供新视角,为信息生态环境失衡提供新的解决思路。

With the development of Internet technology, people＇s communication and personal brand display is becoming more and more convenient. Micro-blog as one of the digital network applications of human social relations, has a wide range of services to the audience, the impact should not be underestimated. However, information pollution, information in- fringement, information ecological imbalance and other digital security is also a bottleneck in the network era cannot be ig- nored. This article uses the SWOT analysis method to analyze the micro-blog information ecosystem, reshaping micro-blog information form with information ecology thinking, in order to provide a new perspective for the service innovation of mi- cro-blog information and a new solution to the imbalance of information ecological environment.