西藏特色产品的文化标记及其价值

Cultural Marks and Values of Featured Tibetan Products

西藏特色产品不乏原生态、珍稀产品,却少有高品位的文化精品。西藏的特色产品是民族文化的名片,开发特色产品的过程,也是文化交流、互动和传承的过程,尤其是文化地标性产品的生产、包装以及体验行销,只有把握住地方文脉、地脉和人脉,提高产品的文化竞争力,才能真正体现特色产品的价值。

Despite the abundance of native and rare Tibetan products, there is a shortage of those with cultural tastes, which can serve as a business card for Tibetan culture. The process of developing featured Tibetan products is also a process of cultural communication, interaction and continuation. The manufacturing, packaging and experiential marketing of the products should focus on their cultural competitiveness through precise understanding of their cultural, geological and human features so as to fully demonstrate their values.