温泉度假酒店的发展现状及对策研究——以贵州省贵阳市为例

The Development of Hot Spring Hotels and Corresponding Measures——Taking Guiyang of Guizhou Province as an Example

文章通过选取贵州省贵阳市温泉度假酒店作为代表,具体分析贵阳市温泉度假酒店的发展现状,讨论酒店数量少,酒店内涵文化缺失,专业人才不足等问题;提出政府大力发展贵阳市温泉产业,增加温泉度假酒店数量,加强其管理的专业化和标准化,提高温泉度假酒店自身文化内涵,加强温泉度假酒店的市场营销等对策。

Taking hot spring hotels in Guiyang as its subjects of study, this paper explores the status quo of their development, and discusses the problem such as inadequacy of their number, lack of cultural elements, and inber increase, standardized professional management, addition to their cultural contents, and strengthened marketing, etc.