正能量话语在真人秀节目中的构建和呈现——以《了不起的挑战》为例

The Construction and Representation of Positive Energy Discourse in the Reality Show: "The Great Challenges" as the Example

面临着激烈的市场竞争和国家权力监管,将正能量话语体系融入到真人秀节目的生产与传播之中,打造积极正面的真人秀节目成为许多电视媒体的共同选择,这也是当下电视媒体应对严格"限娱令"的一条自救路径。真人秀作为去政治性的电视娱乐产品,通过正能量话语的注入,使得包装下的主流意识形态实现了与娱乐某种意义上的价值合流。本文以《了不起的挑战》为例,分析了真人秀正能量话语的叙事策略,此类真人秀节目既被市场所期待,又具备政治正确,有潜力引领社会价值观的回归,但娱乐以及其背后的消费主义难免对正能量话语造成一定程度的消解,这也是真人秀节目生产过程中无法回避的内在冲突。

Facing the intense market competition and regulation of state power, putting the positive energy discourse system into the production and propagation of the reality TV show and building a positive reality TV show become the common choice of many TV media groups. This is also a way of facing the strictly cutback on TV entertainment instantly. The reality show as a depoliticized TV entertainment production, through adding the positive energy discourse, the packaged dominating ideology and entertainment realized the value of confluence in a sense. The article takes 'The Great Challenges' as an instance, analyzed the narrative strategy of the positive energy discourse in the reality show. Such reality show is expected and also has the political correctness. It has the potential to lead the return of social values. It is unavoidable that the entertainment property and the consumerism will digest the positive energy discourse in some degree. This is also an unavoidable internal conflict during the production of the reality show.