智能手机使用对“90后”大学生生活方式的影响研究

The Influence of Smartphones Use on the lifestyles of the "post 90s" College Students

本文关注以智能手机为代表的新媒体技术和传播情境对"90后"大学生生活方式的影响。虽已有大量研究和数据佐证了大学生群体对于智能手机的依赖倾向,但其使用对于生活方式和生活形态所产生的社会意义国内尚无较为系统的研究。本研究结果显示,移动互联网使用行为(上网资历、上网时间、使用动机、网络类型)对"90后"大学生生活方式的不同维度(工作/学习方式、休闲娱乐方式、人际交往方式、信息搜寻方式、媒体偏好与购物偏好)具有的影响作用较为显著,尤其是使用动机。但认为"90后"以智能手机为终端的移动互联网使用行为形成了新的生活方式还为时尚早。

The present study focuses on the impact of smart phones, represented by new media technologies and the dissemination of the scenario 'post 90s' college students' lifestyle. Although there have been a lot of researches and data supporting that the college student population tends to rely on smart phones, but the domestic relevant researches have not yet examine its use for lifestyles and social forms systematically. The results of this study shows that mobile Internet usage behaviors(Online qualifications, access time, the use of motive, network type) have a more significant impact on 'post 90s' college students' lifestyle(work / learning, leisure and entertainment, interpersonal manner, information search mode, media preferences and shopping preferences), especially the motivation. But the think 'post 90sr' 's mobile Internet use behavior form the new lifestyle it is still too early.