“读屏时代”:大学生手机阅读行为探析——以安徽财经大学为例

“Screen-Reading Times”: An Analysis of Mobile Phone Reading Behavior of College Students——Taking Anhui University of Finance and Economics as an Example

随着网络的建设与发展,手机阅读成为一种新型时尚,已经变成当代大学生每天的必修课,对大学生的成长发展至关重要,且影响巨大。本次调查以安徽财经大学部分本科生为研究对象,通过对他们的手机阅读时间、内容、方式和目的等情况的调查,发现当前大学生手机阅读时普遍存在娱乐化、碎片化、浅显化、实用化等倾向。鉴于此,唯有引导大学生科学使用手机阅读和适时地回归书本阅读等,才能使他们养成良好的阅读习惯,促进他们身心的健康发展。

With the development of mobile network, mobile phone reading has become a new fashion, and it has become a ＂compulsory course＂ of contemporary college students every day, which is very important and influential for college students＇ growth and development. This survey, takes some undergraduate students of Anhui University of Finance and Economics as its object of study. It studies the amount of time, contents, methods and purposes about mobile phone reading by college students, and then finds that there is a ubiquitous tendency of entertainment, fragmentation, superficiality and utilitarianism in mobile phone reading by college students. In view of this, it is by guiding the students to properly use mobile phone read- ing and to timely return to book-reading that they can develop good reading habits to improve their mental health.