长江上游生态屏障建设的金融营销研究综述

A Review On The Research Of The Financial Marketing Of The Upper Reaches Of Yangtze River Ecological Screen Construction

通过整理分析近十年来关于长江上游生态屏障建设的金融营销相关研究文献,发现国内学者多从长江上游生态屏障建设的现状、金融营销角度出发进行研究,并提出相应的措施和策略,研究领域涵盖了政府角色及职能、企业及消费者行为、法律及道德规范。如何加强政府与社会资本的合作、加强对长江上游居民生态及金融方面的普及教育、加强对长江上游的生态补偿、加强法治规范先行还待有关学者进一步考究。

Researches of the domestic scholars on the financial marketing of the upper reaches of Yangtze river ecological screen can be categorized into three aspects： first, the current situation of the upper reaches of Yangtze River; second, the current situation of the financial marketing; and third, the measures and strategies about them. The research field involves the roles and functions of government, the activities of companies and customers, the standards of laws and morality. How to strengthen the cooperation of the government and social capital, ecology and finance education of the upper reaches of Yangtze River residents, the upper reaches of Yangtze River eco-compensation, and to perfect the standards of laws and morality will need domestic scholars to engage sequentially in academic research.