论地域特色形象元素在包装设计中的应用

Application of Regional Characteristics in Package Design

商品的经营推广与销售离不开包装的设计宣传。通过分析地域文化元素在产品包装设计应用上的重要意义与作用,论述了产品包装设计中利用地方元素建立特色艺术形象的方法、地域特色材料的开发与应用、民族传统符号的融入与地域色彩的表现等等,彰显特色产品包装形象。提出包装设计既要紧跟时代步伐,又要凸显本地特色。重视地域文化元素表现,提升产品文化品位,体现民族文化内涵的设计理念。在此基础上,实施品牌战略和精品战略,从而走上特色发展、优势发展的道路。

The design of featured packing is indispensable in the promotion and sales of commodities. After analyz- ing the application of regional culture in package design, this article argues that the creation and application of regional materials, the integration of ethical symbols as well as the demonstration of regional colors are crucial for the whole pro-cess of package design. The authors suggest that the package design should not only keep pace with the times, but also pay attention to the regional characteristics. Brand strategy and first-quality strategy are the key to the way of feature-oriented and advantageous development.