大数据时代电子商务生态圈的构建逻辑及协同机理

A Research on Construction Logic and Synergistic Mechanism of E-commerce Ecosystem in the Era of Big Data

在大数据时代,电子商务生态圈有社会化、安全化、数据化、合作化等几个发展趋势。从企业构建生态圈的方式、路径分析企业生态圈的构建逻辑,得出:电子商务生态圈的协同不是一蹴而就的,它有一个过程,通过系统的自组织功能,使生态圈从不平衡状态发展到平衡状态。笔者从基础资源层、平台层、衍生服务层三个层次分析电子商务生态圈的协同机理,探究电子商务生态圈产生协同效应的三种情况。

In the coming era of big data, the e-commerce ecosystem has a tendency of socialization, secoperation. Analyzing the constructive patterns and logic of e-commerce ecosystem, we can fn d that the synergistic mechanismof e-com-merce ecosystem is not achieved overnight,it is a process that switched from unbalanced to a balanced state through self-organizingfunction. The synergistic mechanism of e-commerce ecosystem has three levels ： basic resource layer, platform layer and derivativeservices layer. The synergistic effect of e-commerce ecosystem has three types： common efect, complementary effect and synchroniza-tion efect.