上海促进体育消费的举措研究

Main Measures to Promote the Sports Consumption in Shanghai

城市品牌是一个城市在推广自身形象的过程中所传递的核心概念与聚焦点。应该看到,体育消费与城市品牌之间存在明显的"正向反馈"机制,依托国际知名赛事和世界级体育明星,能够对全世界体育消费需求产生"巨大吸力",进而快速重塑当地居民和全球对城市的态度与信心,传递城市战略发展规划和城市核心价值观,对推广城市知名度,彰显城市影响力具有极大的助推作用。

City brand is the core concept and focus of a city in the process of promoting its image.We should see that there are obvious 'positive feedback' mechanism between sports consumption and city brand,relying on international well-known sports event and world-class sports stars to have a 'huge attraction' of sports consumption demand in the world,fast restore global and local residents' attitude and confidence on the city,and transfer the strategic development plan and core value of the city,which plays a great role in promoting urban visibility and highlighting the city's influence.