由IM表情应用看新媒体时代公众个体形象塑造的特征

Traits of Cultivating the Public Image of Individuals in the New Media Era through the Instant Messaging Expression Application

即时通讯(Instant Messaging,IM)在信息交流中正在发挥越来越重要的作用,即时通讯文本现已成为有独特特征的文本形式,表情符号的应用是即时通讯文本的一个显著特征,从表情符号的应用可以看出使用者个体形象塑造的倾向。文章对即时通讯环境中个体形象塑造的倾向特征加以分析,并探讨其流行的原因。

IM（ Instant Messaging,IM） is playing a more and more important role in the exchange of information,and the instant messaging text has become a text form with unique features; while the application of emoticons is a prominent feature of instant messaging text,for from the application of emoticons can be seen the trend of cultivating the individual image of the user. This paper analyzes the traits of the individual image cultivation in the instant messaging environment and explores the causes for its popularity.