1Herbert Jack Rotfeld,Charles R.Taylor.THE ADVERTISING REGULATION AND SELF-REGULATION ISSUES RIPPED FROM THE HEADLINES WITH(SOMETIMES MISSED)OPPORTUNITIES FOR DISCIPLINED MULTIDISCIPLINARY RESEARCH[].Journal of Advertising.2009
2Batra,Rajeev,,Stayman,Douglas M.The role of mood in advertising effectiveness[].Journal of Consumer Research.1990
3Simonson I,Carmon Z,Dhar R.Consumer research:in search of identity[].Annual Review of Psychology.2001