因时而为:民国企业家刘国钧的企业管理之道

A Study on the National Entrepreneur LIU Guo-jun's Business Management

随着近代民族危机的深重,国货运动正是突显近代中国民族国家的认同需求。民族企业家刘国钧以振兴民族工业为己任,学习国外先进管理经验,以国货运动为契机,探索民族企业的品牌理念,推动民族工商业的发展,塑造企业国货品牌形象。

With the deepening of the national crisis,national cargo campaigns met the demand for national identity in modern China.LIU Guo-jun,a national entrepreneur in the republic of China,with responsibility to revitalize national industry and advanced foreign business management experience,seized the opportunity of national cargo campaign.LIU Guo-jun explored the brand concept of national enterprise,promoted development of national industry,and shaped the image of Chinese brand of national enterprises.