动漫艺术在政务宣传工作中的运用

Application of Animation Art in Government Publicity

动漫艺术作为一种文化传播方式,在我国政务宣传工作中发挥着越来越重要的作用。新时期我国政务新媒体宣传工作中,常常采用漫画与动画两种艺术传播形式进行内容推广,动漫艺术的灵活运用不仅提升了我国政务宣传工作的效率、强化了政务宣传工作的创新性,而且也使政务宣传的内容变得更加直观易懂。在我国政务宣传工作中,动漫艺术的效果传播主要通过动漫角色的视角形象、动漫色彩的视角情感、动漫声音的视听语言三种传播形态予以完成。

As a mode of cultural transmission,the animation art is playing an increasingly important role in China＇s publicity. In the new period,the two art forms of communication,i. e. comics and animation,are frequently used as new media in our country＇s government publicity. The flexible use of animation art not only enhances the efficiency of government publicity in China and strengthens the innovation of the work of government publicity,but also makes the publicity of government affairs all the more intuitive and easy to understand. In the publicity of our government affairs,the animation art achieves its effects by means of the cartoon characters＇ visual image,the visual emotion of cartoon color and the visual-audio effect of cartoon sounds.