传统零售业发展电子商务Osterwalder模式分析——以沃尔玛为例

The Osterwalder Business Model analysis of development of E-commerce in Traditional Retail Industry

在当前电子商务浪潮下,线上零售商给传统零售业带来挑战。彼得·德鲁克认为企业的竞争是商业模式之间的竞争。本文在对沃尔玛发展电子商务进行SWOT分析的基础上,结合Osterwalder模型,分别从价值主张、目标群体、分销渠道、客户关系、核心能力、合作伙伴网络、成本结构以及盈利模式等方面对沃尔玛商业发展电子商务的商业模式进行分析。这对我国传统连锁零售业转型具有一定现实意义。

Today＆#39;s competition, not competition between products, but competition between business models. Firstly proposes SWOT model of Walmart E-commerce. Based on this, this article analysis these fundamental factors in Osterwalder＆#39;s business model, such as value proposition, target Customer, distribution channel, custom？er relationship, core competency, partner network, cost structure and revenue model systematically. This is signif？icant useful for the development of E-commerce in Traditional retailers.