基于旅游动机的钦州市农业生态旅游发展研究

Study on Development of Agricultural Eco-Tourism in Qinzhou Based on the Tourists' Travel Motivation

动机是所有行为背后的驱动力量,是旅游目的地发展成功的关键因素。钦州市农业生态旅游资源丰富,能较好满足旅游者的心理需要。但现存问题不少,主要是旅游产品缺乏文化特色,产品结构单一,管理机制欠规范等。应从旅游者心理需要、突出旅游产品文化特色、科学规划景区环境结构等方面提供对策。

Motivation is the driving force behind all the actions,and it is the key factor to the success of tourism destination development. The resources of Qinzhou agricultural eco-tourism are rich,which can better meet the psychological needs of tourists. This paper analyzes the existing problems of agricultural eco-tourism in Qinzhou from the view of tourist motivation. On this basis,countermeasures including promoting the psychological needs of tourists,highlighting the cultural characteristics of tourism products,and planning the environmental structure of scenic spots scientifically are put forward.