8Joseph M.Josepb B..Service quality in education: a student perspective [J].Qua/ity Assurance in Education, 1997,5(1):15-21.
9Mark Moon, John Mentzer,Richard Reizenstein,et al.A Customer Value-Based Approach to MBA Marketing Education[J].Joumal of Marketing Education, 1998,20(1): 53-62.
10Susan Aldridge,Jennifer Rowley. Measuring customer satisfaction in higher education [J].QualityAssurance in Education,1998,6(4):197-204.