在老龄化加速发展背景下构筑老年图书出版新格局

Building a New Pattern of Books for Aged Readers in the Background of Accelerating Society

我国已进入老龄社会十多年,随着经济社会的发展,新一代老年群体思想观念更开放,经济实力更强,文化程度更高,他们不再局限于仅仅关注晚年生活的物质方面,而是对其晚年的精神生活也有着更高追求。在这样的背景下,正视老年图书出版现状和问题,借"全民阅读"之机,提高老年图书质量,拓展老年图书营销途径,实现习近平总书记提出的"让所有老年人都能老有所养、老有所依、老有所乐、老有所安"的目标和文化养老的良好愿景,构筑老年图书出版新格局,是和谐社会建设的题中应有之义,也是作为图书出版人的历史使命和责任担当。

China has entered the aging society for more than 10 years. With economic and social development, the new generation of older people becomes more open-minded, with better economic status and are better educated. They do not only pay attention to the material aspects of life in later years, but also pay attention to their spiritual life. In this case, ＂national reading＂ will improve the quality of books and expand marketing channels. Put forward by General Secretary XI Jinping：＂to let the old have someone to depend on; to let the old have something to do; to let the old have something to be happy with＂, constructing a new pattern of book publication for the older population is not only the proper meaning of building a harmonious society, but also the responsibility of a book publishing.