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中国老年电视节目的现状与发展 被引量:1

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摘要 随着社会老龄化进程的加快,我国60岁以上的老人已超过2亿。电视作为老年人接触最多的媒体,所提供的老年节目的数量与质量,与老年电视受众的需求、规模及收视特征等极不相称。本文对老年受众的收视心理进行分析,在此基础上探究当前我国老年电视节目的发展现状与不足,并结合当前新媒体背景和分众化传播的现实需求,提出发展老年电视的思路。
作者 曹晚红 李钰
出处 《中国广播电视学刊》 CSSCI 北大核心 2016年第9期23-26,共4页 China Radio & TV Academic Journal
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