京张体育文化旅游产业带发展策略研究

A Research on Developmental Strategies of Beijing-Zhangjiakou Industrial Zone of Sports-Cultural Tourism

京津冀协同发展、绿色崛起产业转型和北京携手张家口联合举办2022年冬奥会,为京张体育文化旅游产业带的发展提供了有利条件。通过对京张体育文化旅游产业带发展现状进行分析,从加强政府主导、强化市场主体作用、打造特色品牌和促进产业创新升级等方面提出加快发展京张体育文化旅游产业带的规划和策略。

The coordinated development of Beijing-Tianjin-Hebei,the transformation of the rise of green in-dustry,and the success of the joint bid of Beijing and Zhangjiakou for the 2022 Winter Olympics will contribute to the development of Beijing-Zhangjiakou industrial zone of sports-cultural tourism.Based on the analysis on the present situation of the development of this zone,the paper makes some suggestions and provides some measures for the rapid development from the perspectives of strengthening the domination of the government, consolidating the role of the market,establishing brands with distinguishing features,and promoting the indus-trial innovation and updating.