我国农村电子商务产业园发展研究——基于共生理论的视角

Research on the Development of China's Rural Electronic Commerce Industry Park —— Based on the Perspective of Symbiosis Theory

建设淘宝村和农村电子商务产业园是发展我国农村电子商务的两条主要路径,农村电子商务产业园具有产业集聚效应,可复制性强。从共生理论的角度分析,农村电子商务产业园是一个共生系统,各共生单元之间存在4种共生模式,农村电子商务产业园要维护共生系统稳定,促进可持续发展,应当完善基础建设,提升服务质量;与各方开展合作争取更多资源;通过差异化定位提高竞争优势。

There were two main paths to develop electronic commerce： one was expanding the Taobao village and the other one was construction the rural e-commerce industry park. The rural e-commerce industry park had the industrial agglomeration effect, and it could be copied. An analysis from the perspective of Symbiosis Theory, a rural e-commerce industrial park was a symbiotic system,the symbiotic unit between exist four co-occurrence patterns. It was the duty for rural e-commerce industrial park to maintain symbiotic system stability, promote sustainable development shall improve infrastructure, enhance service quality; and the parties cooperation for more resources; through differentiated positioning to increase competitive advantage.