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跨境电子商务产品监管研究 被引量:1

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摘要 随着利好政策的陆续出台,跨境电商前景一片光明,但假货等严重影响消费者利益的现象层出不穷。本文在分析跨境电商发展现状及假货现象的基础上,提出监管部门和品牌商建立合作,建立消费者投诉平台,对跨境企业和产品实施分类管理,并及时公布黑名单等措施。
出处 《现代营销(下)》 2016年第7期168-168,共1页 Marketing Management Review
关键词 跨境质量 监管
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