生态文明视角下的会展业与旅游业融合发展研究——以福建省为例

Research on Integration Development of MICE Industry and Tourism Industry from Perspective of Ecological Civilization——A Case of Fujian Province

会展业与旅游业互补性强、关联度高,两者的融合发展是顺应我国经济新常态的现实选择。全球环境危机与全国节能减排背景下,探寻会展业与旅游业的绿色融合发展路径具有重要意义。通过文献梳理,剖析会展业与旅游业融合发展的天然性与绿色发展的必然性。以福建省为案例地,从经济、政治、生态三方面论证会展业与旅游业融合发展的必要性,认为福建省会展业与旅游业融合发展具有生态、区位、政策、产业等方面的有利环境,但同时面临着来自管理、技术、人才、在地思维等方面的制约。在此基础上,提出强化统筹协调、加强技术研发、完善薪酬结构、创新绿色产品等建议。

With highly complementary and correlated the fusion development between MICE and tourism was the world trend. Exploring the green way for the fusion development between MICE and tourism was significant in the context of the global environmental crisis and the national energy - saving emission reduction. Explaining the nature of fusion development and the inevitability of green development between MICE and tourism through literature review, taking Fujian Province as an example, demonstrated the necessity of the fusion development between MICE and tourism from the as- pects of economy, politics, and ecology, expounding the enabling environment of the fusion development between MICE and tourism in Fujian Province from the aspects of ecology, location, policy, and industry, and the adverse environment from the aspects of management, technology, talents, and mode of local thinking. Based on the above, this paper put forward some advises which were intensify overall coordination, enhanced technology research and development, improved salary structure, innovated products constantly.