双重驱动因素与社会企业成长绩效——市场合法化的中介作用

Double Driving Factors and the Growth Performance of Social Enterprises' Performance: The Intermediary Role of Market Legalization

研究聚焦于社会企业成长问题,基于合法化视角,构建起由经济与社会身份决定的竞争导向与公益导向双重驱动因素,市场合法化,成长绩效之间的理论模型,以我国情境下230家社会企业为样本,利用结构方程模型进行假设检验。结果表明:竞争导向正向影响市场合法化和社会绩效,但并不显著影响经济绩效;公益导向正向影响市场合法化和社会绩效,但负向影响经济绩效;市场合法化在竞争导向与经济绩效之间起完全中介作用,在竞争导向与社会绩效、公益导向与经济绩效、公益导向与社会绩效之间起不完全中介作用。

Based on legalization perspective, this study focuses on social enterprise growth and build theoretical model that contains double driving factors, market legalization and growth performance. Double driving factors contain competitive orientation that decided by the economic status of social enterprises, and charity orientation that decided by the social status of social enterprises. Based on 230 social enterprises in China, this study uses structural equation models to test research hypotheses. The results show that： Firstly, competitive orientation has positive effect on market legalization and social performance, however, it does not have significant effect on economic performance. Secondly, charity orientation has positive effect on market legalization and social performance, but has negative effect on economic performance. Thirdly, market legalization plays a complete intermediary role between competitive orientation and economic performance, and it plays a incomplete intermediary role between com- petitive orientation and social performance, also between charity orientation and economic performance, and between charity orientation and social performance.