成都市新都区旅游客源市场开发研究

A Study of Tourism Customer Market Development of Xindu District, Chengdu

成都市新都区旅游资源丰富,但旅游资源有效利用不足,旅游开发步子缓慢,严重制约了当地旅游业乃至当地经济与社会的全面发展。本文在实地调查的基础上,分析了成都市新都区旅游资源的现状与问题,评价了其旅游资源开发的优势与潜力,剖析了游客消费心理与行为情况,阐述了成都市新都区客源市场总体现状与现存问题,着重提出了有针对性的旅游开发对策措施,以推动当地旅游业的大发展,拉动当地经济的大增长,促进当地经济与社会的科学发展、又好又快发展和可持续发展。

Xindu district in Chengdu is rich in tourism resources. However, lack of effective utilization of tourism resources and slow tourism development pace has seriously restricted the all-round development of the local tourism and even its economy and soci- ety. On the basis of real investigation, the paper expounds the status quo and problems of its tourism resources, evaluates its advantages and potential, and analyzes its tourist market, which includes the consumption psychology and behavior of the tourist, its market development and the existing problems. And it mainly puts forward its definite development strategy so as to push the great development of its tourism industry and its economy and promote the scientific development of its economy ＆ society of Xindu district in Chengdu.