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举办地居民对大型体育赛事的感知和支持度对比——以2022年冬奥会为例 被引量：4

Contrast Studies on Host City Residents' Perception & Support Degree to Big Sports Events——A Case Study of the 2022 Winter Olympics
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摘要 在大型活动举办前研究举办地居民对于大型活动影响的感知及态度具有很重要的理论意义和现实意义。尽管已经有大量学者做过大型活动居民感知和支持度相关研究,但是对同一个大型赛事的两个举办地居民进行对比研究的文献数量有限,而在事件举办前进行对比研究的文献在国内仍是空缺。以2022年冬奥会为例,通过对北京和张家口两地居民进行实地调研,运用因子分析和多元回归分析方法进行研究。研究结果表明:(1)冬奥会的产业带动效应感知是两地居民支持度的重要影响因素;(2)冬奥会的负面影响感知以及居民的社区依附度感知是张家口居民支持度的重要影响因素,但是对北京居民支持度的影响不显著。 A study on host city residents＇ perception and attitude towards forthcoming mega-event has its important theoretical and practical significance. Although large amount of papers concerning residents＇ perception exist, comparative study of two host cities is limited, let alone pre-event studies. Based on interview data, residents＇ perception and attitude are compared through factor analysis and regress analysis. The main findings are： （1） Industrial driving effect is the key factor influencing residents＇ support in both two host cities. （2） The negative impact perception and community attachment are the key factors influencing residents＇ st, pport in Zhangiiakou, but not in Beijing.
作者 杨月坤 仇文静
机构地区 北京第二外国语学院 济南大学
出处 《河北旅游职业学院学报》 2016年第3期46-51,共6页 Journal of Hebei Tourism College
关键词 大型活动 居民感知 支持度 冬奥会 mega-event residents＇ perception support Winter Olympic Games
分类号 F590 [经济管理—旅游管理]
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参考文献14

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二级参考文献66

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共引文献44

同被引文献61

引证文献4

二级引证文献28

河北旅游职业学院学报
2016年 第3期

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