西藏休闲度假旅游目的地开发应用研究——以林芝市鲁朗镇开发为例

A Research of Leisure Tourism Destination Development & Application in Tibet——A Case Study of the town of Lulang in Nyingchi

目前,西藏正在建立世界旅游目的地,林芝地区的鲁朗镇正在打造"东方瑞典小镇",在旅游产品设计及开发的过程当中,需要考虑鲁朗实际情况,结合休闲旅游产品设计与开发方式,利用林芝市的开发现状努力打造休闲度假旅游目的地。本文立足于暑期西藏调研实践,结合休闲旅游理论与实际,运用旅游人类学、休闲旅游开发等学科理论,针对西藏休闲旅游发展的现状与林芝市鲁朗镇打造国际旅游小镇的问题提出建议,并为鲁朗的休闲旅游产品开发提供新的发展路径。

At present, Tibet is being built the world tourist destination, the town of Lulang in Nyingchi is to create ＂Oriental Swedish town＂. In the tourism product design and development process, it needs to consider the actual situation of Lulang to create lei- sure vacation tourism destination combined leisure tourism product design and development mode and by use of development present situation of Nyingchi. This paper puts forward some suggestions based on the summer research practice in Tibet, leisure travel theory and practice, tourism anthropology and leisure tourism development. And it also provides a new development path for the leisure tourism product development of Lulang.