商务英语专业跨文化商务交际课程教学改革再思考

A Reconsideration on the Teaching Reform for Intercultural Business Communication in the Faculty of Business English

专为商务英语专业学生开设的跨文化商务交际课程旨在帮助培养学生独立从事跨文化商务活动的基本能力。世界文化的多样性和不断增加的国际交流对跨文化教学提出了新的挑战。在新形势下,跨文化商务交际课程的教学改革应从教材建设,教学方法和学生认知三个方面入手,针对课程教学存在问题,提出解决问题的方案和相应的教学策略,以提高学生的跨文化交际能力。

The course of International Business Communication offered particularly to the students of business English aims at developing their fundamental capabilities to work in internal business,but the teaching of the course has been constantly challenged by the diversity of world cultures and the increase of international exchanges. In today＇s new situation,the teaching reform of the course shall be focused on resolutions to the problems in teaching and relevant teaching strategies to improve learners ＇ intercultural communicative competence from 3 perspectives such as textbook construction,teaching methods and learners＇ cognition.