吉林省40个城乡社区老年产业营销服务状况的调查研究

A case study of the marketing services of the elderly-care industry in forty urban and rural communities of Jilin province

人口老龄化是任何一个社会都无法回避的客观现实问题,对有关涉老问题能否妥善处理好,直接影响到这个社会的持续健康发展和社会的和谐稳定。对吉林省40个城乡社区的调查表明,由于对人口老龄化在认识、理论研究和实践经验等方面准备不足,相关法律法规的建设不够完备,应对措施尚不成熟,解决问题的有效性有限,导致诸多老年产业营销服务中出现了种种欺诈行为,影响了社会的和谐稳定和老年产业的健康发展。

The aging population is a practical problem facing every society while the proper handling of the problems of the aged is closely related to the sustainable and harmonious development of a given society. The case study of the problems of the aged in forty ur- ban and rural communities of Jilin province reveals the following problems ： the lack of theoretical and practical study of the aging popu- lation plus imperfect laws and regulations as well as ineffective measures has resulted in various frauds in the marketing services of the elderly - care industry, which has negative impacts on the social stability as well as the healthy development of the elderly - care indus- try.