论地方高校广告学专业学生实践能力培养与服务地方的结合

On Praactical Ability and Service to the Local of Students from Advertising Major of Local Universities

目前,地方高校对地方历史经济文化的了解程度不高,缺乏服务地方的实践意识使地方高校服务地方的效能不够,只有大力提高师生对地方的了解,增强其服务地方的意识,与地方政府和企事业单位建立有效的沟通机制,才能在合作当中取得双赢.

The services from universities to the locals are a tendency that a university seeks to develop himself and to enlarge social practice. The practical ability of students from the Advertising Major of local universities depends more on the cooperation with locals. Up to now, the local universities have no enough knowledge of the local history, economy and culture and the lack in the sense of sevice to the locals results in the lower effeciency of service. The win--win from cooperation can be achieved only if the knowledge of the locals is enlarged, the service sense is strengthened and the effective system of communication with the local governments or the enterprises is established.