基于市场导向的旅游产业集群演变创新机制研究——以拉斯维加斯旅游娱乐产业集群为例

The Research on the Transformation and Innovation Mechanism of Tourism Industry Cluster Based on Market Orientation:Taking the Tourism and Entertainment Industry Cluster of Las Vegas as an Example

旅游业的发展已经成为了社会各界关注的热点,旅游业自身的特性使得该产业更容易呈现出集群化的特征。但对旅游产业集群化相关问题的理论研究依然较为匮乏。本文对拉斯维加斯旅游娱乐产业集群的演化发展及其创新进行了研究。研究表明,以市场导向下的顾客导向、竞争导向和跨部门协调为指引,是旅游娱乐产业集群持续创新、实现自身演化发展的重要机制。本文的研究将市场导向引入旅游产业集群的研究领域,并从产业集群层面探讨了旅游创新类型,丰富了旅游产业集群研究文献。

The development of tourism industry has become a hot spot of society. The tourism in- dustry is prone to be a cluster for the characteristics of itself. However, the research on the tourism cluster is still insufficient. This paper takes the tourism and entertainment industry clus- ter of Las Vegas as a case and explores its transformation and innovation. It shows that customer orientation, competition orientation and cross-departmental coordination are the most important mechanism for the transformation and innovation of the tourism and entertainment industry cluster. This study introduces market orientation into the research on the industry cluster, and also explores the innovation types at the industry cluster level so as to enrich the literature of the tourism industry cluster research,