市场营销视角下民族文化产业创新研究

Study on Innovation of the National Cultural Industry Perspective of Marketing

全方位地审视民族文化产业的发展创新有助于少数民族文化产业发展更加科学合理,民族文化产业的发展创新最终需要通过市场营销来实现。在此,基于市场营销的规律和特征,分析了民族文化产业创新发展的基本原则,提出民族文化产业创新发展可以从开发民族特色化产品、精准文化品牌定位、差异化产品标示、系列化产品发掘等方面来努力。

a full range examine the development and innovation of national culture industry contribute to the development of minority culture industry is more scientific and reasonable. The development and innovation of national culture industry eventually need through marketing to be realized below based on the rules and characteristics of marketing proposed the basic principles of the innovation and development of ethnic culture industry, the innovation and development of ethnic culture industry can from ethnic characteristics of the development of products, culture brand positioning precision, marked with product differentiation, series products of mining efforts.