长征时期红军在贵州民族地区的标语与党的宣传策略初探

The First Exploration of Slogans and the Party's Publicity Strategy in Guizhou Ethnic Areas during the Red Army's Long March Period

红军长征经过贵州民族地区时,以标语向各族民众进行思想宣传,呈现以下特点:以鲜明的价值取向引导人,以灵活通俗的形式吸引人,以反映民众呼声鼓舞人,以言行一致的品格感化人。通过标语这种宣传方式,振奋了红军的战斗精神,增强了内部团结,为长征胜利与红军发展打下了坚实的思想基础;反制了国民党方面的舆论宣传,扩大了党在沿途各族群众中的影响;传播了抗日火种,促进了国内团结抗战局面的形成。

During the Red Army long march, they passed Guizhou ethnic areas, conducting ideological publicity in the forms of slogans to people of all nationalities, which have the following features： guiding people in distinct value orientation, appealing to people in the flexible popular form, inspiring people in the way of reflecting the public voice, influencing people in the way of developing consistent character and morals. By slogans and other publicity ways, the fighting spirit of the Red Army was encouraged and the internal unity was enhanced, laying a solid ideological foundation for the victory of Long March and the development of the Red Army; Countering the opinion propaganda of National Party, expanding the Party＇s influence in the masses of all nationalities along the way; Spreading the anti-Japanese flame and promoting the formation of domestic unity Anti-Japanese War situation.