社交媒体时代高校图书馆创新服务对策研究

Research on the Innovation Service of University Library in Social Media Age

在大数据和社交媒体快速发展的环境下,用户阅读行为出现了新的特征。图书馆如何利用社交媒体吸引更多用户,提高图书馆资源利用率,成为当今高校图书馆转型期突破发展瓶颈的有效途径之一。本文以新加坡南洋理工大学图书馆社交媒体的学科创新服务、纽约公共图书馆社交媒体平台的运营机制、澳大利亚国家图书馆社交媒体实践经典项目为例,探讨了图书馆应用社交媒体平台创新服务的对策,以期为我国高校图书馆积极应用社交媒体提供参考。

In the era of social media, the behavior of users＇ reading appears new characteristics. How university libraries use social media to attract more customers and increase library usage, become one of the effective ways to break through the development bottleneck during the transitional period. Taking Singapore Nanyang Technological University Library subject innovation services based on social media, the New York public library＇s social media platforms operating mechanism, Australia National Library of classic ;cial media application project as examples, this paper explores library innovative services based on social media countermeasures. It also provides the enlightenment for university library＇s social media applications in China.