跨界融合:互联网+背景下传统工艺产业的突围之道

Trans-Boundary Fusion: the Breakthrough Way of Traditional Craft Industry under the Background of Internet Plus

在城市化高速发展的现代社会,具有民族文化特色的传统工艺企业遭遇发展困境,但社会的进步逐渐唤起民众的文化自觉,应充分利用互联网时代带来的发展机遇,打破传统思想局限,灵活配置资源,跨越空间约束,促进产品、行业、营销等方面的跨界融合,实现传统工艺企业的突围。

In the modem society with high-speed development of urbanization, the traditional craft enterprises with the feature of national culture encounter development dilemma. But the progress of society arouses people＇s cultural consciousness gradually, evoking them to make full use of the development opporttmity the Internet era brings and break the limitation of traditional thought. They should deploy resources flexibly and break the spatial constraint, promoting the tram-boundary fusion among product, industry, marketing, etc., and finally realize the breakthrough of traditional craft enterprises.