企业网络营销的现状与发展对策研究

Current Situation and Countermeasure Analysis of Enterprise Network Marketing

随着互联网的广泛应用和电子商务的飞速发展,基于Internet的网络营销方式正成为越来越多的企业的主要营销方式。我国的网络营销起步较晚,网络营销水平还处于初级阶段,因此我国企业在开展网络营销活动时仍存在一些问题,主要是企业网络营销策略水平低,物流配送体系不健全,网络支付不安全,网络基础设施差和专业的网络营销人员缺乏等。为此应该提升网络营销的策略水平,健全物流配送体系,大力加强网络基础设施建设,提高网络支付的安全性以及培养网络营销人才,以促进企业网络营销快速健康可持续发展。

with the rapid development of the Internet and e-commerce,the traditional marketing methods have been unable to adapt to the development of the times ,and the network marketing based on Internet is becoming more and more enterprises. Our country＇s network marketing starts late,the network marketing level is still in the primary stage,therefore our country enterprise in carrying out the network marketing activity still has some problems ,for ex- ample： the enterprise network marketing strategy level is low,the logistics distribution system is not perfect,the net- work payment is not safe, the network infrastructure is poor and the professional network marketing personnel is lack, etc. Therefore, we should improve the level of network mar- keting strategy,improve the logistics distribution system, strengthen the network infrastructure construction,improve the security of network payment and train network marketing personnel, to promote the rapid and healthy development of enterprise network marketing.