文化产业视阈下高职院校文化校园建设策略

Strategy of Culture Construction in Higher Vocational Colleges from the Perspective of Cultural Industry

文化产业是意识形态的重要载体,正逐步发展成为国民经济的支柱产业。将文化产业在文化资源开发、文化环境构建与文化形象塑造等方面的基本方法,运用于高职院校校园文化建设,能够促进高职院校的文化建设走上校本化、特色化与协同化之路,从而构建高职文化校园,增强高职院校的文化软实力与核心竞争力。

The cultural industry is an important carrier of ideology, which becomes a pillar industry of the national economy. Basic methods of the cultural resources develop- ment,cultural environment construction and culture image creation used in vocational colleges can promote the cultural construction of higher vocational colleges to be school- based, characteristic and co-ordinated, construct higher vo- cational campus culture,and enhance culture soft strength and core competitiveness in the higher vocational colleges.