探析广告英语中模糊语言的语用功能及翻译

On Pragmatic Functions of Vague Language in English for Advertisements and its Translation

模糊语言在英语广告中占据着重要地位,通过有效应用模糊语言,可以提高广告宣传效果,增强广告语言感染力,增强人们的广告记忆,为商品销售提供良好宣传。基于此,应充分认识模糊语言概念,认识在广告语环境中模糊语言的常见类型,关注模糊语言的语用功能与翻译方法,遵循广告创造规律与相关要求,将模糊语言有效嵌入广告之中,从而提高广告宣传效果。

Vague language is an important element in English ads. An effective application of the type of language is able to improve the effects of ads with enhanced impressiveness of language for ads,and promoting sales as a result. Therefore,it is necessary for advertisers to recognize fully the concept of vagueness and its typical instances as well as pragmatic functions and translating methods. If vague language is embedded into ads effectively according to ad production rules and relevant requirements, the communication effect of ads will be definitely improved.